Hi, I’m Paige.
Product Strategist & Experience Design Leader
I'm a strategic design leader with diverse experiences between startups, agencies big and small, and brands. My expertise is at the intersection of brand strategy and experience. I believe strategic design can achieve business goals while improving lives for people everywhere.
Looking for a contractor? Check out all the specific ways I can help.
Capabilities
Experience Design
Research & Strategy
Leadership & Development
I’m a creative, strategic thinker that obsesses about accessibility, emerging technology, and usability. These are the most important aspects of my 20-year career in design. I have experience doing the work and leading teams on experiences for web, mobile, AR/VR, voice, and more. I’m always considering how changing experiences demand more versatile solutions across touch points.
I blend quantitative and qualitative insights to find unique and useful experiences that succeed at the intersection of business goals and market fit. From information architecture to go-to-market, I bring a holistic point of view to every project.
My agency’s year-over-year profit margin and continued success grew from the relationships I’ve built over my 20-year career. Before that, I spent the previous ten years helping my colleagues win meaningful and challenging work at Fjord, Accenture, R/GA, and Razorfish / Publicis.
Work - Research & Strategy
Experience Strategy
We helped our client discover experience opportunities aligned with its refreshed brand promise. Then, we collaborated with the C-suite to define a customer experience strategy that included short and long-term opportunities.
eCommerce Trends
Comprehensive market analysis and go-to-market strategy for a small e-commerce platform product. Includes product comparisons, segment analysis, feature prioritization, and more.
The State of the Consumer
Our food and beverage client wanted to understand customer trends and the competitive landscape following COVID quarantines in the U.S.
My Values
Now more than ever, product designers must integrate meaningful values into all they do. While we dream big, we must nurture a strong foundation in the details.
Always tell the truth.
Do no harm.
Ask why.
Embrace ambiguity.
Demand quality.
Stay curious.
Work - Product & Service Design
Main Event Consumer App
Discover, Define, and Design
ExxonMobil Geobrain
Discover, Define, and Design
Hertz Digital Transformation
Discover, Define, and Design
TruJoy Frozen Yogurt
Research and Brand Identity
Main Event Team Concept
Discover and Define
Synthia Voice Assistant
Discover and Define
Speaking: Design & Content Conference
At the Design & Content Conference in Vancouver, I gave a talk called “Conversation Design for Disappearing Interfaces,” which you can watch on Vimeo. I’m working on a follow-up to address what’s changed since then and where I think we’re headed.
Content Design & AI Experiences
At Chaotic Moon, I collaborated with the R&D team to create content and manage data for our Party Bot - an interactive AI that blended facial recognition, location services, and voice to customize SXSW experiences for party-goers.
Speaking: iCARE Marketing Conference
I spoke about “Marketing From the Heart” at iCARE’s conference in Santiago, Chile, sharing methodologies for connecting marketing to business results.
Video Direction for NPR
While at Austin’s NPR affiliate, I managed their digital properties and produced and directed a music video series that paved the way for Tiny Desk Concerts.
Speaking: Equinox Conference
I gave a talk at Fjord’s Equinox conference in Berlin about Conversation Design and the impact content and UX professionals have on responsible, useful AI experiences.
